5 Key Elements of an Effective Logo November 22, 2024Alyssa SurbanYou’ve heard it before: a logo is the face of your brand. It’s the first thing people see, and it sets the tone for how they perceive your business. But...
The Importance of Consistent Branding Across All Platforms November 15, 2024Alyssa SurbanYour logo looks great on your website, but what about your Instagram page? Your packaging? Your email newsletter? If your branding isn’t consistent across all platforms, you could be missing...
How to Optimize Your Shopify Store for Mobile Shoppers November 8, 2024Alyssa SurbanWe all know that more and more people are shopping from their phones. In fact, over half of eCommerce traffic comes from mobile devices. So if your Shopify store isn’t...
Amazon vs Shopify: Which Platform is Best for Your Business? November 1, 2024Alyssa SurbanIf you're thinking about launching an eCommerce store, two names probably come to mind: Amazon and Shopify. Both are giants in the world of online selling, but they cater to...
The Power of Colour: How Choosing the Right Palette Can Make or Break Your Brand October 25, 2024Alyssa SurbanWhen you think about branding, what comes to mind first? A catchy slogan? A sleek logo? Maybe a memorable tagline? While all of these are essential, there’s one element that...
Why It's Not JUST a Logo: The Real Impact of Branding October 18, 2024Alyssa SurbanSo, you’re thinking about getting a logo for your business. Maybe you’re even tempted to hop onto a logo maker site, punch in your business name, and call it a...
